Retro Design Elements and Brand Name

What is it that is going to make my design Retro?

Taking a look at my mood board of retro images I can see a lot of similarities between the different packages:

• Flat colour
• Muted colour tones
• Minimal colour pallette
• Large capital sans serif fonts
• Simple layout
• Only one image if any

To put my own mark on it I will be experimenting with tattoo style. I would like to use some of the techniques I thought of earlier. Maybe once I have come to a final design for a logo I can choose a technique that will be appropriate to my design to enhance it eg. screenprint, woodcut, photograph, collage or photocopying.

To come up with an appropriate logo name I looked up the word toxic to find the Latin word 'Toxicus' This should grab the attention of my audience as they are used to seeing cosmetic brands called pure things like 'dove', 'fructis', 'pamolive' and any other word you can think of that is related to nature and purity.