Message and Purpose

Choose your message and define the purpose of your cards

So looking back on the research I've done so far I think I would like to just point out the facts and show people how easy it is to make a difference in their own daily life and in the world.

To _____________ about ______________________ by _______________

      [do something]             [name of social movement]     [how you will do it] 

The Purpose of my cards is to create awareness about the unethical nature of cosmetic products by distributing intriguing, educational cards to a group of people who buy cosmetic products (could be anyone)

Each card will display information on a different product. The products will be common products that effect most people (men and women) like deodorant, moisturiser, shaving cream, body wash, shampoo and conditioner etc.

I would like to hone in on the idea that when we turn a product over to check out the ingredients we are bombarded with a huge list of chemicals, this is where the typography will come in. Also research other ideas like the chemical make up of poisons, micro organisms and the effects of nasty chemicals on our bodies and worst of all our children's bodies.