Tuesday, 20 September 2011

Brainstorm how I can creatively use “a series of cards” to portray a theme.


How would you intend the cards to be used?

They would be pieces of design work that people would want to keep or display.

Target Market

This depend obviously on which movement I end up going with but just say I was going with Temperance, the anti alcohol movement, my audience could be a variety of people: heavy drinkers, sellers of alcoholic products, politicians who put laws in place around the buying and selling of alcoholic beverages.

Would they be created as a package  or "sold separately"?

A package is definitely more interesting to me. I think I would rather own a collection of works rather than just one. The same goes for fashion labels, art work etc.

Would they be released all at once?

I think the anticipation of releasing something one by one would keep my audience more involved and interested in the subject.

What are some interesting ways to distribute the cards?

You could get the postcard after purchasing a certain product
Comes with free bees (everyone love free bees)
Handed out at an event eg. Temperance could be appropriate for the Rugby World cup yet it wouldn't have a warm welcome.
Treasure Hunt
Placed in unsuspecting places

Should they be collectable?

Yes! Something that people want to keep! Need to have enticing packaging also, so they can be protected together as a collection.
People like collecting things.

Is there a reason to have the cards in a set? or an incentive?

Could be put together to form a puzzle or a bigger picture
Creates a bigger message
Might have a different character on each one that need to be together as a set.

How could my card tell a story or several stories?

Convey a different message or story on each card all relevant to the movement
Follow one characters story
Make a comic or comic style
Cover a time period in each card, work like a timeline

What organisations might want to work with me on this project?

Research into the "doers" of the campaigns and see what they are doing for the course and how I can assist.

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