This movement got my attention... in fact I found it quite humorous. I totally get why this movement started. Wikipedia has a great explanation:
The anti-jock movement is a loosely organized cyber-movement consisting of similarly themed websites, whose goal is to challenge the perceived cultural dominance of institutionalized competitive sports and to raise issues of the perceived detrimental effects of such a dominance. In this regard, the term "jock" is used in its the sense of "stereotypical athlete," although websites constituent of the Anti-jock Movement often use the term to distinguish negative or excessive interest in sports, from common or positive athletic endeavor. In the decade following the year 2000, increasing recognition has been given to the existence of a movement consisting of "a group of self‐described marginalized youth [who] constructed and sustained anti‐jock websites, where they articulated 'dissatisfaction with and anger toward institutions that uncritically adulate hyper‐masculine/high contact sport culture and the athletes who are part of this culture (i.e., the ‘jocks’)'” [1] Such has been cited as an act of resistance against the dominant media and cultural paradigm.[1]
http://www.sportssuck.org/phpbb2/viewtopic.php?f=1&t=1093
After looking at a few of the websites wikipedia suggested I was not impressed at all with the design aspect.. how do they expect to get a good following? It just looks like somewhere teenage boys go to get out all there frustrations. I would aim to change this If I were to represent this movement. The look would be professional and the content would be pro active for the cause!
For this movement there is a lot of fonts available to me and imagery that is related to a stereo typical high school scene. I think I’d be more interested in focusing in on the dominance, bullying and peer pressure side of things. http://sports.glsen.org/ is a website that I found that is actually fighting for equality in the PE sector which is a whole lot more productive than putting it down altogether. Physical activity is important for everyone!
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